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Embbed Metadata in footage

I don't know if this is even possible but that is the most useful feature of metadata in images, they go together with them wherever they go, with video it is always a nightmare. You have to export CSV files and they are really a mess. It would be so amazing if at some point there would be a way to embed in the files IPTC metadata that go together with the files and can be read by other editors. 

It is really so weird that images have this feature and not video.

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